research in motion, famed blackberry bakers, have apparently abandoned their comedy central stop-motion poolside hipster ad campaign to grab attention the cheapest way possible: by getting sued.
though most media outlets have interpreted research in motion's recent announcement of the blackberry playbook as a competitor to the ipad. what cracks me up the most is when they start talking about the price. the most important price on the playbook is this one: free.
free? how can a tablet be sold for free? it can't, but if it infringes upon the iconic naming convention of a rich and litigious competitor, it can generate a lot of free publicity. that's right, the playbook is a play for attention. the current news focuses on research in motion's technological challenge to the ipad. soon, though, we'll have steve jobs firing lawyers until apple legal challenges this thing in court. macbook, ibook, powerbook, playbook? tell me which of those doesn't fit. yup, they all fit. so i think apple will see rim in court.
i mean seriously, you thought they named the "first professional tablet" the "play"book because it sent the right brand message? please. still, maybe they're just faking the initial ad campaign to mess with us. everyone knows only consumer-targeted blackberries come with cameras. this one has two.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment